Khaberni - Nike experienced an unexpected surge in its sales, after the spread of photos of Venezuelan President Nicolas Maduro during his arrest by American forces, wearing a Nike Tech Fleece tracksuit.
According to media reports, all sizes of this suit were sold out in less than 24 hours in stores and on the company's official website worldwide.
The widely circulated images, including on the account of the US President Donald Trump on the platform "Truth Social", showed Maduro handcuffed and wearing a gray Nike tracksuit, with ear muffs and glasses covering his eyes.
This surprising appearance reignited interest in the famous Nike Tech Fleece clothing line, which had maintained steady popularity before this event.
According to online search data, searches for this suit spiked after the images were circulated, making it top the global trend.
With a price of approximately 140 dollars for the men's gray suit, the piece became one of Nike's best-selling products, with almost all stock selling out in minutes.
Social media users reacted with both satire and interest to this event, with some writing: "Incredible guerrilla marketing".
According to analysts, Nike was one of the biggest beneficiaries of Maduro's arrest, while recording record daily sales as a result of this unexpected phenomenon.
