Khaberni - The number of visitors to Riyadh Season 2025 has surpassed 8 million since its launch last October, a sign reflecting the broad audience reach and establishing the season’s position as one of the leading entertainment platforms on both regional and international levels, according to Turki Al-Sheikh, chairman of the General Entertainment Authority.
This figure reflects the success of the phased expansion strategy adopted by the season, launching new and varied experiences, which increased attendance density and attracted different visitor categories from inside and outside the kingdom, within an entertainment content that combines global production and high-quality local experiences.
Geographical diversity and multiple experiences
Riyadh Season's areas witnessed notable attendance, led by Al Sweidi Park, which presented a comprehensive cultural model reflecting the heritage of various countries through arts, cuisine, fashion, and traditional crafts. Meanwhile, "Boulevard City" and "Boulevard World" continue to attract visitors with their theatrical performances, concerts, and entertainment experiences inspired by diverse global cultures.
Quality events and attractions
The Riyadh Car Show emerged as a key station in the season, attracting a wide audience interested in the car industry and modern technologies, showcasing the latest models and global innovations, thus enhancing its status as a specialized event within the season's agenda.
Majors sports events also contributed to enhancing the public momentum, notably The Ring IV global boxing night, which hosted prominent international bouts, forming one of the most attended events during the recent period.
New destinations and rising interaction
"Beast Land," presented by global content creator MrBeast, has seen dense attendance since its opening, offering an interactive entertainment experience blending games, adventures, and live shows, within an environment designed for all age groups.
"The Groves" has also enhanced its presence as a new destination combining entertainment, dining, and upscale atmospheres, adding a qualitative dimension to the visitor experience, alongside the zoo which continues to attract families and school trips.
Significance of the number
Surpassing 8 million visitors in a short span reiterates the capability of Riyadh Season to renew its content, diversify its options, and provide a comprehensive entertainment experience that meets the aspirations of the audience and supports the kingdom's direction towards cementing its position as a global entertainment destination within the objectives of Saudi Vision 2030.
