By: Hani Al-Debas
The national team is experiencing one of the best periods in terms of performance, discipline, and the fighting spirit.
The image they present on the field reflects the scale of their hard work and seriousness befitting the aspirations of Jordanians, making this generation in particular in need of organized and clear support to give them a greater push to continue on an upward path.
Today, sports media is no longer just a platform for news, but has become a partner in creating an unprecedented national state that we are experiencing.
Uniting efforts among various media platforms can create a broad support wave, allowing the audience to be directly part of the success.
Opening the airwaves to the fans, conveying inspiring stories from inside the team, and involving experts in the analysis enhances allegiance and transforms individual enthusiasm into a public spirit felt by every Jordanian home.
Also essential is launching a national donation line that allows citizens and companies to contribute easily. Telecom companies have a great ability to reach the audience, and through their various services, they can provide support via text messages or digital wallets. In this way, supporting the national team becomes a national project not limited to a single entity.
Moreover, the role of major companies remains pivotal as the entry of the private sector into the support system either through direct sponsorship or funding development programs grants sustainability to the team and creates a healthy model for sports support.
These companies can also contribute to enhancing national identity and supporting one of the most important tools of Jordan's soft power.
Enhancing the team's presence also opens the door for sports tourism as the team's popularity and improved results encourage hosting camps, organizing events, and attracting Arab fans to visit Jordan. This impacts the hotel sector, transportation, restaurants, and tourist destinations, making sports an additional economic factor.
In the end, supporting the national team today is a collective responsibility and a national stance that brings together the state, community, media, and private sector as everyone is capable of contributing a lot, and with this great performance and high spirit, the national team deserves our support to keep Jordan's name strongly present in every sports forum.
