Khaberni - The Confederation of African Football "CAF" and the local organizing committee announced the official mascot for the 2025 Africa Cup of Nations in Morocco.
The Africa Cup of Nations mascot is named "Asad", in a symbolic embodiment that combines African pride and passion for the game across the continent.
The character "Asad" was inspired by the "Atlas Lion", one of the most prominent national symbols in Morocco, reflecting strength, pride, and cultural authenticity. The name directly relates to the common values among football fans in Morocco and Africa, making it a unified and relatable symbol for fans.
"Asad" appears as an ambassador of the tournament, embodying the spirit of enjoyment and energy and enthusiasm that characterizes the oldest football competition on the dark continent, with a special role in enhancing the emotional connection between the fans and the continental event, especially among children and families who are at the heart of football culture and its future.
The mascot will have a prominent presence in stadiums, fan zones, and community events, in addition to supporting promotional and marketing campaigns globally, and enriching digital content and interactive experiences.
"Asad" also contributes to enhancing CAF's visual identity and establishing it in the long term, according to the official website of the Confederation of African Football.
The visual identity of the character is based on a young, friendly design that reflects vibrant features and warmth and creativity representing African diversity, with complete harmony in colors and style with the identity of the Africa Cup of Nations, giving the tournament a unified and dynamic visual character.
"Asad" has been prepared to be more than just a mascot for the current edition but a lasting symbol that inspires future generations, through its future participation in base programs and talent development initiatives by CAF, as well as school and community initiatives and digital content.
