Khaberni - Samsung Electronics Middle East and North Africa unveiled the “AI Home” experience in Dubai, a live embodiment of how artificial intelligence can reinvent the space we spend most of our time: the home. Over three days, guests entered a completely redesigned home under the banner: “The Artificial Intelligence Home: The Future Starts Now” and explored how advanced technologies can elevate everyday life moments and transform them into more valuable experiences.
The AI Home experience was not just a static technical showcase, but a complete narrative journey. Through different rooms and moments, visitors experienced the integrated Samsung ecosystem of Bespoke AI, Vision AI, Galaxy AI, and the SmartThings app, which together create a space that learns, anticipates, and supports the rhythm of modern life.
Over the three days, Samsung welcomed a select group of top content creators, influencers, opinion leaders, players, and partners from the region, giving them a firsthand look at how design, technology, and lifestyle merge in AI Home to enhance comfort, creativity, health, and entertainment in ways with greater value.
AI-powered Home: Designed for Life
At the heart of this transformation are Samsung’s AI-supported innovations. Bespoke AI redefines home appliances by predicting needs and enhancing efficiency, while Vision AI elevates the entertainment and connectivity experience, making every interaction easier and more personal. Galaxy AI, seamlessly integrated across devices, enables users with smarter tools for productivity, creativity, and health. Together, these technologies create an integrated ecosystem that adapts to various lifestyles, making every moment inside the home more meaningful and seamless.
The event concluded with Samsung receiving the "Optimal Ecosystem for Multi-Device Gaming" award from MENA Tech's editors for the Galaxy Z Fold7, OLED TV, and the Odyssey G9 monitor, celebrating the immersive ecosystems that adapt to all types of gamers.
Moreover, Vice President of Online Marketing and Business at Samsung Electronics for the Middle East and North Africa, Omar Alsahib, added: "The AI Home experience in Dubai is more than just a showcase of technology; it is also a celebration of the spirit of creativity and innovation in the region. Over the past three days, we brought together a select group of content creators, opinion leaders, and our strategic partners to explore how the era of smart homes is no longer just a futuristic idea but a reality unfolding today. This event aligns with Samsung's vision to enhance collaboration and drive innovation in the field of connected living, meeting the needs and aspirations of modern homes. Together, we help shape a future where homes are not only smart but personalized, sustainable, and inspiring."
A Smarter Home… Room by Room
The event spanned three days as a dazzling journey through five carefully designed spaces, each with a different story about how Samsung's AI-supported innovations adapt to the rhythm of modern life. In the living room, Vision AI transformed entertainment into a completely personalized experience, while the bedroom became a haven for relaxation and better sleep, thanks to SmartThings and Galaxy AI. The home sports studio offered a customized fitness experience thanks to Galaxy AI's training capabilities. In the kitchen, Bespoke AI demonstrated how daily tasks can be transformed into simple, smooth steps. In the game room, players experienced an immersive experience with advanced display technologies and devices offering unprecedented integration. Together, these spaces formed a complete palette for a future where technology enhances every corner of life.
In addition to showcasing the latest technologies, the event pulsed with a series of lively and exciting experiences. A tech forum titled "Designing the Future Home with Artificial Intelligence" featured participants Justin Harper, editor at ITP Media, and Marmar Al Helaly, architect and entrepreneur, discussing the intersection of design and technology. Chef Shaheen, founder of Yaba restaurant, dazzled guests with modern Eastern dishes using Galaxy AI and Bespoke AI. Samsung partnered with Meta to organize a content creators' workshop, enabling influencers with new skills, alongside launching a content creator challenge where participants competed to present the best content ideas around "AI Smart Home" to win special prizes. The event concluded with the “Battle of the Best FC26” gaming tournament featuring top regional players on Samsung mobile devices and screens.
A Vision Inspired by Everyday Life
Through the AI Home experience in Dubai, Samsung presented an integrated model for connected living based on openness and intelligence across devices and daily operations. This vision focuses on accessibility, ensuring more homes in the region can benefit from the comfort and innovation offered by artificial intelligence. Samsung reaffirms its commitment to expanding its ecosystem, enhancing partnerships, and continuing to reshape how people live, create, relax, and communicate within the homes of the future.
