Khaberni - Dubai has strengthened its position on the global tourism map as a preferred destination for international tourists, with more than 15.7 million international visitors during the first 10 months of the current year, showing growth of 5% compared to the same period last year, which registered Dubai’s arrival of 14.9 million visitors, according to the monthly report issued by the Emirates Department of Economy and Tourism.
The report also showed that Dubai's hotels continued to achieve steady growth levels with the hotel room occupancy rate reaching 79% during the period from January to the end of October, compared with an average occupancy of 77% during the same period last year.
International visitors registered more than 36.7 million overnight stays during the first 10 months of 2025 compared to 35.1 million overnight stays in the corresponding period, growing by 4% compared with the year 2024, while the average length of a visitor’s stay from January to October 2025 was about 3.6 nights.
The average daily rate for hotel rooms was 531 AED compared to 502 AED for the same period in 2024, and the average yield from booked rooms reached 421 AED compared to 386 AED in 2024.
Dubai continues to record record numbers in tourism sector performance and the number of international visitors, underscoring its commitment to achieving the targets of the Dubai Economic Agenda D33, and elevating the key role of the tourism and hospitality sectors in achieving more positive outcomes in Dubai.
Capacity
The capacity of Dubai's hotels has increased, with the continuation of new hotel openings, where the number of hotel rooms in Dubai at the end of last October was 152.87 thousand hotel rooms, compared with 152.5 thousand hotel rooms in the corresponding period from 2024. Meanwhile, the number of hotel establishments reached 820 by the end of October 2025.
Luxury five-star hotel rooms accounted for 36% of the total hotel market in Dubai, registering about 55 thousand hotel rooms across 172 establishments, followed by four-star hotel rooms accounting for 28%, registering 43.2 thousand hotel rooms in 193 establishments.
Hotels rated between three stars and one star accounted for about 19% of the total hotel market with a capacity of 29.1 thousand hotel rooms in 276 establishments while the number of luxury hotel apartments was 14 thousand across 81 establishments, thus accounting for 9% of the hotel market volume, while mid-range hotel apartments accounted for about 8% of the market with approximately 11.4 thousand apartments across 98 establishments.
Regions
According to the data, Western Europe ranked first in terms of the source of visitors to Dubai, based on geographic region, accounting for 21% of the total number of visitors, during the period from January to October 2025, recording more than 3.26 million international tourists, followed by the Gulf Cooperation Council region, with about 16%, recording approximately 2.5 million tourists. South Asia ranked third with about 15%, recording about 2.33 million tourists, while Russia, the Commonwealth of Independent States, and Eastern Europe accounted for about 15%, recording more than 2.27 million tourists.
The Middle East and North Africa region recorded 1.74 million tourists, accounting for 11% of the total, while the countries of North and South East Asia took a 9% share of the total, recording about 1.47 million international tourists.
The data showed that the total number of international tourists from the Americas was about 1.1 million international tourists, accounting for 7% of the total, compared to a share of about 4% for Africa, with a number reaching about 698,000 visitors, while the Australasia region accounted for about 2%, with a number of 329 thousand tourists.
