Khaberni - Apple has always clearly struggled with artificial intelligence, amid continuous growth of this technology. However, according to two recent reports, the company is starting to appear as a winner in the artificial intelligence field, thanks to one feature.
Last week, there was news that "Apple" and Google are about to finalize an agreement regarding the next upgrade of the voice assistant "Siri".
It is said that "Google" has developed a customized artificial intelligence model in cooperation with "Apple," which will operate the new smart features of Siri in the "iOS 26.4" update.
This is a good step for both "Apple" and its users; as "Apple" launches the long-awaited smart version of "Siri," while users will enjoy the benefits of this enhanced experience, according to a report by the website "9to5Mac", specializing in technology news, viewed by "Al Arabiya Business".
It is said that "Apple" will pay Google only one billion dollars annually, which is far less than the approximately 20 billion dollars that Google pays Apple annually to be the default search engine of the Safari browser.
This deal shows how the power of the "Apple" device ecosystem gives it a unique advantage in artificial intelligence.
The iPhone is a tremendous force in sales and remains an effective tool for artificial intelligence features, whether used through external applications, system integrations such as "Chat GPT", or artificial intelligence features offered by "Apple".
Being the owner of this platform allows "Apple" to play a different game than other artificial intelligence companies.
A new report from Bloomberg on Tuesday indicates that Wall Street is beginning to realize this advantage of "Apple".
"Apple" has faced a lot of criticism from Wall Street for not spending heavily on artificial intelligence compared to its big tech competitors. But this strategy suddenly becomes a boon for the iPhone manufacturing company, according to the agency.
Investors have begun to scrutinize the massive amounts spent by companies like "Open AI", "Meta", and "Microsoft" on artificial intelligence, leading to significant fluctuations in what was considered one of the biggest dynamic bets this year. As a result, a process to reevaluate "Apple"'s position has begun.
The idea behind this is simple; "Apple" will benefit from using artificial intelligence models from other companies to offer AI features to millions of its customers, while avoiding the hefty spending required to develop its own AI capabilities, which many major competing companies in the market do.
Financially, the artificial intelligence sector is currently experiencing an economic downturn; companies are making huge financial commitments amidst operational losses that they will someday have to bear.
All this makes "Apple"'s more conservative investment in artificial intelligence, benefiting from other companies' spending as the platform owner (iPhone), suddenly seem like a winning strategy.
