Khaberni - Representing the Minister of Tourism and Antiquities, the Secretary-General of the Ministry Yazan Al-Khudair, participated in the Arab Tourism Summit 2025, organized by the London Arabia Foundation in the British capital London, last Monday evening, on the sidelines of the World Travel Market WTM London 2025, which is held from November 4 to 6.
The opening session of the summit commenced under the theme "Bridging Global and Regional Tourism Experiences: Building Authentic Connections Between Markets, and Cultural Bridges: Tourism as a Gateway of Opportunities between the Middle East and the United Kingdom," managed by the Deputy Speaker of the House of Commons, Nusrat Ghani, with participation from the CEO of Visit Oman Shabib Al Maamari, and the Mayor of Dhofar, Dr. Ahmed bin Mohsen Al Ghassani.
During his speech in the inaugural session attended by the Jordanian Ambassador to London, Manar Al-Dabbas, Al-Khudair mentioned that the Jordanian tourism sector faced significant challenges in 2024 and 2025 due to regional instability affecting travel patterns to the region, noting that Jordan, as usual, demonstrated its resilience and ability to recover.
Al-Khudair added, "Jordan's participation in international tourism conferences reflects the commitment of the Ministry of Tourism and Antiquities and the Tourism Promotion Authority to enhance the Kingdom’s position on the regional and global tourism map."
Al-Khudair continued his speech, saying, "The future of tourism in Jordan is promising, and we will continue to develop to ensure that the Kingdom remains among the most attractive global tourism destinations, confirming the Ministry's focus on supporting local communities and enhancing innovation tools in tourism as part of the plans for 2026."
The speakers during the session discussed cultural transformations and practices shaping current trends in the tourism industry. Al-Khudair highlighted a series of pioneering Jordanian tourism experiences and reviewed the Kingdom's future plans to develop the tourism sector, including the launch of a comprehensive tourism application (Super App) that integrates various tourism services within a unified system, placing local communities at the heart of the tourism experience.
For his part, Al Maamari talked about the future plans and programs of "Visit Oman," which aim to attract global tourism to the Sultanate, showcasing opportunities to enhance cooperation between the Middle East and Britain in various tourism and travel sectors.
At the summit's conclusion, an award ceremony was held to honor the leading Arab entities in the fields of tourism and hospitality, where the Jordanian Company for Heritage Revival was recognized for its pioneering role in enriching the Jordanian tourism experience, assisting local communities in facing various challenges in the tourism sector, and contributing to job creation for its residents.
It is worth mentioning, the World Travel Market 2025 in London, held for the thirty-fifth time and gathering over 4000 exhibitors from more than 180 countries, will see nearly 45,000 tourism and travel sector pioneers worldwide, where the expo serves as a global platform for showcasing global tourism destinations and enhancing cooperation between ministries and tourism authorities, clients, and travel agents globally.
