Khaberni - In an economic scene where digital transformation is accelerating, technology is no longer just a tool for simplifying life but has become a fundamental pillar for empowering individuals and developing communities. Jordan is not an exception in this scene where "Talabat" Jordan leads; having escalated from a platform for ordering and delivering food to a comprehensive digital system, contributing to the development of the business environment, enhancing operational efficiency, and creating job opportunities, which have reflected on supporting efforts to build a more sustainable and inclusive national economy.
The General Manager of "Talabat" Jordan, Saleem Hammad, says: "We do not see ourselves as just a technology company, but as an active partner in driving innovation, which reflects on empowering users across all provinces of the kingdom, whether they are customers, drivers, or partners, to grow and prosper through our advanced and user-friendly digital solutions."
Hammad adds that "Talabat" Jordan strives to work as a pivotal part of the digital economy structure, translating its commitment towards Jordan's digital vision that aims to improve the quality of services by integrating technology, and increasing the digital transformation in vital sectors including entrepreneurship, food, logistics, and retail, thereby enhancing the kingdom's position as a technology hub.
Embracing technology: A gateway towards sustainable employment
With its change in the way food shopping is done, which expanded its customer base and made it a part of the daily life of hundreds of thousands, "Talabat" Jordan through its technical infrastructure and wide operational network has succeeded in creating job opportunities for more than 20,000 drivers, including a growing number of women and individuals with speech and hearing challenges across the kingdom who have become an active part of its fleet.
These indicators reflect the commitment to diversity, inclusion, and community empowerment, making the company one of the largest employers in the digital logistics services sector, as well as demonstrating the ability of technology to reduce unemployment rates by connecting thousands to the digital job market.
Supporting partners: A driver for commercial growth
With its provision of integrated solutions, "Talabat" Jordan has become a primary growth platform for more than 6,000 commercial partners from restaurants, cafes, and local stores, which today rely on the company's tools and technologies that have provided new channels to increase sales, and enhance operations management, thereby improving customer experiences in line with the increase in orientation towards technology, which makes it a link between technology and business success.
Hammad points out that "Talabat" is considered the preferred platform for consumers in Jordan, especially for the younger generation, who seek convenience and a smart experience in their daily lives.
In a related context, and in a step that enhances its support for partners from the entrepreneurship sector, "Talabat" Jordan has recently launched its first cloud kitchen in the kingdom, allowing small and medium-sized business owners to start their businesses with the lowest possible costs, and engage in the digital economy, which opens new horizons for innovation and growth in the food and services sector.
Technical and service expansion: Talabat Mart as a model for the digital supermarket
With its expansionary path, "Talabat" Jordan currently operates and manages 13 distribution centers (Dark Store), which underpin the services of "Talabat Mart," one of the most prominent models of quick commerce in the kingdom, providing supermarket products and household needs at the best prices and highest global quality standards, converting its shopping experience into a comfortable technology-linked experience, with delivery within a short period.
Expanding consumer options, the company has enriched what it offers through "Talabat Mart," via several strategic partnerships like the partnership with the Military Consumption Institution and several hypermarket chains.
Innovation and artificial intelligence
What distinguishes "Talabat" from others is its continuous keeping up with rapid technological development, especially in applications of artificial intelligence (AI) and advanced data analytics for user preferences and behaviors, which are used to improve the customer experience by providing more personalized and effective services. These digital capabilities extend to provide partners with advanced systems and smart tools for managing orders, inventory, and performance, thereby increasing their operational efficiency and profits, and enhancing the company's position as a platform that accelerates business growth on a wide scale.
A future vision: Towards an inclusive and sustainable digital economy
"Talabat" Jordan serves as a living example of using technology as a strategic tool for achieving sustainable growth. And as technology has no limits, the aspirations of "Talabat" Jordan are also limitless; as it continues to implement its ambitious vision to enhance digital transformation in the kingdom, empower individuals, and small businesses to fully integrate and actively participate in the digital economy.
Investment in technology and Jordanian talents is at the heart of this vision, as the company believes that this investment is the best path to a more prosperous and sustainable future. In collaboration with various partners and supporting entities in its ecosystem, the company will continue to transform technology and talents into a driving force for comprehensive growth.
Hammad concludes by saying: Our goal in "Talabat" is to be a true partner in the progress of Jordan, and to use technology to facilitate people's lives and support the local economy in sustainable and humane ways."
