Khaberni - ABC Bank, a leading international bank in the Middle East and North Africa, won the "Best AI Supported Virtual Assistant in the Middle East" award for "Fatima", the virtual employee supported by artificial intelligence and emotional intelligence, developed using digital DNA. This award was in recognition of her role as an internal assistant to the bank's employees, during the AI World Series Award ceremony 2025, where Fatima was selected among the prominent AI applications in the region.
The event was organized by the AI for Business Institute to honor leading global companies in the field of innovation. The awards saw strong competition, as more than 138 entries from 23 countries underwent meticulous review by a jury consisting of a panel of independent experts. The jury selected a group of winners who demonstrated their superiority in artificial intelligence and their ability to create added value. The winners were announced at a ceremony held in Dubai on October 19, 2025, attended by 250 experts in innovation and representatives from various sectors.
In his comment on winning the award, Dr. Youssef Al Maas, Head of Digital Transformation at ABC Bank Group, said: "We are honored to win this prestigious award for our AI supported assistant 'Fatima'. Fatima embodies the bank's long-term digital strategy and artificial intelligence strategy and has evolved to become an effective assistant supporting employees, where she efficiently assists teams across our global network. Since its launch, 'Fatima' has helped increase efficiency levels and facilitated the extraction of valuable information, enabling our employees to focus on priority activities and businesses, accelerating the pace of achieving our vision as the future international bank in the Middle East and North Africa region. This award reaffirms our commitment to enhancing 'Fatima's capabilities and exploring new uses to support our employees and improve the experiences of our corporate and individual customers alike."
In his response, Mark Hamill, head of the AI for Business Institute branch in the UAE, said: "We are pleased to see the number of entries doubling year after year, which indicates that companies are seriously engaged in adopting artificial intelligence technologies and leveraging them to reshape their business models. We congratulate all the winners and extend our thanks to the jury members for their time and efforts in ensuring the credibility and integrity of these awards."
