Khaberni - Samsung Electronics announced the launch of a new collection consisting of 22 artworks, in collaboration with "Art Basel Paris 2025", aiming to bring the spirit of artistic creativity from the exhibition to homes around the world. The collection is available through the "Samsung Art Store" on Samsung art televisions, transforming interior spaces into vibrant galleries.
The collection features works by artists who contribute to redefining the role of contemporary art in embodying the reality of our world today. The collection, which brings together artists from Africa, Asia, Europe, and Latin America, reflects the current global cultural reality, and provides a glimpse into the artistic dialogues that shape the art scene in 2025.
The collection includes exceptional works, such as "Dreams in Giza" by artist Pascal Martin Tayou, who presents an artistic vision addressing issues of migration, cultural diversity, and human exchange in a style that combines aesthetic sense and human dimension, expressing the connection between the individual experience and the surrounding world, and works by artist Ludovic Nkoth, including "The Wait" and "A Day’s Weight", which explore concepts of belonging, identity, and diaspora from a personal and emotional perspective.
These works collectively embody the vitality of contemporary cultural dialogue and the momentum and urgency it brings to addressing current issues, as they are displayed alongside new works by Tania Niss-Hansen, Miaoying, Robert Brambora, Jessie Razafimandimby, and other artists whose artistic experiences expand the horizons of global discussion and highlight the diversity of visions that shape today's art scene.
Daria Green, head of content and art coordination at the "Samsung Art Store", added: "This collection centers around the contemporary art we live in today. The Samsung Art Store continues to expand not only in size but also in vision, as the collaboration with “Art Basel Paris” highlights the vitality of contemporary artists and the importance of their contributions to the global contemporary art scene, and the necessity of bringing their voices and visions from Paris to millions of homes around the world."
This collection was revealed during the "Art Basel Paris 2025" exhibition, reflecting its role as a platform for displaying the most prominent trends and current issues in contemporary culture. In the Samsung pavilion, visitors can view the artworks displayed on Samsung art televisions, closely understanding how technology is used to transform television into an interactive space that merges art and innovation and enhances cultural communication.
"Art Basel Paris" events reflect the energy of contemporary culture and its momentum, although its impact is usually temporary due to the nature of the exhibitions. By making this collection available through the "Samsung Art Store", Samsung ensures the extension of these works' presence and impact beyond the end of the exhibition, turning temporary encounters into sustainable experiences inside homes.
Clement Delibes, Director of Art Basel Paris, also added: "The experience of “Art Basel Paris” transcends the exhibited works to embody the dialogues that inspire them and enrich the global cultural scene. With the second edition held at the “Grand Palais”, the collaboration with Samsung is a qualitative step that enables us to expand the horizons of those dialogues and their reach to broader audiences around the world in innovative and deeply impactful ways."
The collection will be available for live experience during the "Art Basel Paris" events, held from October 24 to 26, through a dedicated Samsung pavilion featuring Samsung’s art televisions to display the selected 22 artworks.
In addition to the "Art Basel Paris 2025" collection, Samsung exclusively highlights Korean artist Seundja Rhee, who began her artistic career in Paris and is famous for her abstract art and profound exploration of colors and shapes.
The "Art Basel Paris 2025" collection is globally available in ultra-high 4K resolution on Samsung art televisions. Thanks to Samsung's advanced display technologies, each painting retains the richness of its colors and detailed nuances, providing a viewing experience that rivals the splendor of art galleries inside the home.
Exceptional artworks on Samsung televisions
The "Samsung Art Store" is available on all Samsung televisions for 2025, including The Frame and The Frame Pro models, making access to works by prominent artists around the world easier than ever.
The Frame Pro features an advanced Neo QLED screen that offers brighter colors, finer contrast, and deeper blacks, delivering the most advanced artistic viewing experience in the Samsung TV series to date. The Wireless One Connect Box system allows for easy installation by hiding wires up to 30 feet away, granting users greater freedom in designing space and enjoying a picture quality that rivals that of art galleries. It also features the Anti-Reflection Matte Display technology that makes the artworks look vibrantly realistic, in addition to the possibility of fully customizing the design—from the frames to the size of the device—allowing it to perfectly blend with any interior design style.
Samsung has also expanded the range of the "Samsung Art Store" this year to include the Neo QLED and QLED series supported by artificial intelligence, offering users even more ways to enjoy art within their homes.
For more information, please visit: https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/
