Khaberni - Turki Al-Sheikh, head of the Saudi Entertainment Authority, announced the launch of Riyadh Season’s entertainment experiences on the global gaming platform Roblox.
With this move, the Kingdom becomes the first country to integrate its entertainment season into an interactive digital world, starting from Monday, October 20, 2025.
This step allows the season to reach a global audience of youth and gamers, reflecting the season’s vision in innovation and expansion beyond traditional borders.
The season within Roblox presents carefully designed digital worlds that embody the identity of Riyadh Season and its famous areas, such as "Boulevard City" and "Boulevard World", where users can transition between multiple cultures from Paris to Kuwait, South Korea, and Italy within a single environment.
The experiences also offer innovative activities that mimic realism, including driving cars over a lake, climbing a giant dinosaur, riding in hot air balloons, and flying via cable car, providing players with a comprehensive sense of adventure.
The experiences also include interactive mini-games inspired by the season's events, such as the Six Kings Slam tennis game, Whack-a-mole, and a treasure hunt game that allows collecting golden tickets and exchanging them for exclusive digital items bearing the season's identity.
