Khaberni - In a step that reflects the ongoing commitment of Amman Arab University to develop the efficiency of its faculty members and enhance their capabilities in keeping up with technological developments in the fields of education and digital marketing, the Business College/Digital Marketing Department at the university organized a specialized training course for faculty members titled "Digital Marketing Using Artificial Intelligence and Advertising" through the Meta platform and social media, presented by the digital marketing expert Professor Sultan Al-Zubaidi.
The course aimed to enable faculty members to be updated on the latest trends in the field of digital marketing, and to employ artificial intelligence technologies in data analysis, advertising content production, and effective management of digital campaigns across various platforms. The course also included advanced practical applications on using the Meta Business Suite platform, strategies for managing sponsored campaigns, and measuring marketing performance using smart tools.
The organization of this course embodies Amman Arab University's commitment to investing in developing the skills of its academic staff, aligning with the rapid digital transformations and the requirements of the modern job market. Additionally, the university constantly strives to provide an innovative educational environment that keeps pace with global developments in the fields of business and marketing. At the end of the training program, the participating faculty members were awarded international certificates accredited by Oxford Training College – Britain, in recognition of their outstanding participation and dedication to developing their skills, thereby enhancing the quality of education and academic excellence in the field of digital marketing at Amman Arab University.
It is noted that the Business College at Amman Arab University offers a distinctive digital marketing program at the bachelor's level which includes specialized laboratories in this field.
