Khaberni - Samsung Electronics has secured the fifth position globally on the "Best Global Brands" list for the sixth consecutive year, according to a report by Interbrand, a global brand consultancy. The brand value of Samsung reached $90.5 billion, continuing its position as the only Asian brand to maintain its place among the top five globally since 2020.
According to the report, the evaluation results were positively influenced by several key factors including: enhancing Samsung's competitiveness in artificial intelligence across its business sectors, improving customer experiences through system and product integration, increasing investment in semiconductors for artificial intelligence technologies, and implementing a customer-centric brand strategy.
Samsung's global marketing chief, Won Jin Lee, said: "Thanks to innovation in artificial intelligence and open collaboration, we have succeeded in making this technology accessible to a broader audience worldwide and have employed it in their daily lives. We will continue to focus on everything that benefits our customers, whether in health or security, to enhance Samsung's position as a globally preferred brand."
Following its vision of "Innovation for All," Samsung is making artificial intelligence technologies more widespread and user-friendly. The company has bolstered its leadership in mobile AI through the development of Galaxy AI capabilities, aiming to provide them across 400 million devices this year, reaffirming its commitment to enhancing the spread of artificial intelligence. In the consumer electronics sector, Samsung has expanded the application of artificial intelligence through technologies like Vision AI and Bespoke AI, to provide customized experiences for each product category.
Through open collaboration with global partners, Samsung has elevated personal AI experiences for users, along with enhancing safety and security standards through the Samsung Knox platform.
In the semiconductor sector, the company continues to develop advanced solutions to meet the growing demand for artificial intelligence technologies, with a portfolio that includes applications in cloud computing, devices, and physical AI. Prominent products include HBM, DDR5, LPDDR5X, and GDDR7.
In addition to artificial intelligence, Samsung continues to work on enhancing sustainability and energy efficiency in its products, through connecting home appliances to the Smart Things technology that allows smart control and saves energy consumption.
Samsung's Efforts as per Business Sectors
According to its various sectors, Samsung has excelled in the "mobile phones" field by leading the era of artificial intelligence and increasing its spread through the Galaxy AI technology. Enhancing leadership in foldable devices with the launch of Galaxy Z Fold7 and Galaxy Z Flip7. Cementing trust through enhancing privacy and security technologies. And expanding health services through wearable devices and Samsung Health app, and open collaboration.
In the "networks" sector, the company was recognized for its efforts in enhancing leadership in virtualized radio access networks (vRAN) and open-access networks (Open RAN) supported by artificial intelligence. Continuous innovation in developing technologies to support multiple uses for 5G networks, including live streaming and gaming. Leading the process of unifying technical standards for 6th generation networks (G6). And enhancing partnerships with companies and customers, focusing on the sustainable aspects of Samsung's network technologies.
In the "display screens" field, Samsung has been praised for its efforts in establishing global leadership in markets of televisions, soundbars, and gaming displays. Launching TVs supported by Vision AI technology to enhance the viewing experience. Enhancing The Frame TV services and the Art Store, offering customized artistic experiences. And expanding TV Plus content and partnerships in entertainment, gaming, and music sectors.
In the "home appliances" sector, Samsung was recognized for its efforts in maintaining global leadership in product categories such as refrigerators and washing machines through continuous innovation and integrating advanced artificial intelligence capabilities. Providing comfortable and customized experiences to users through the integration of appliances with the SmartThings smart platform. And expanding the leadership of Bespoke AI appliances in areas of energy efficiency, ease of use, performance, and design.
In the "semiconductors" field, Samsung has excelled in managing a diverse portfolio that includes applications of artificial intelligence in the cloud, devices, and physical AI uses. Maintaining leadership in semiconductors for mobile devices and automobiles, including DDR, SSD, LPDDR, UFS, and SSD. Continuing to develop and invest in innovative solutions like CMM-D and HBM. Sharing vision and leadership in the sector through influential global tech events.
Companies are listed in the "Best Global Brands" from "Interbrand" based on a valuation of the brand, which relies on a comprehensive analysis of the company's financial performance and forecasts, its impact on purchasing decisions, in addition to its competitiveness (like strategy, excellence, customer engagement, trust, and more). This evaluation is considered one of the oldest globally in the field of brand valuation and is widely recognized for its high credibility.
