Khaberni - Leaked documents published by "WikiLeaks" show that the Israeli government is paying amounts of up to $7,000 USD to a group of American influencers for each post on social media platforms, as part of a widespread influence campaign aimed at improving its image amid growing international anger over its war on Gaza.
According to the documents, a dossier submitted in September by Bridges Partners LLC on behalf of the Israeli government through Havas Media Group, registered under the American Foreign Agents Registration Act (FARA), detailed the payments to influencers, starting from concept development with each influencer, coordination with Israeli partners, to drafting the initial posts.
The file indicates that more than half of the allocated budget, amounting to $900,000 USD, was designated for recruiting and training more than 12 American influencers to publish pro-Israel content.
This campaign is part of a broader media influence strategy launched by Israel, the occupying power, after its Foreign Minister Gideon Saar succeeded in late 2024 in increasing the foreign influence budget to $150 million, a twenty-fold increase from the previous amount.
The documents also revealed that Israel pays about $1.5 million monthly to the American digital consultant Brad Parscale, former director of US President Donald Trump's digital campaign, to produce strategic communications based on artificial intelligence tools to generate thousands of pro-Israel messages.
The scandal has sparked outraged reactions on social media, where activists have described the move as "public bribery" to fake American public opinion and cover up war crimes in Gaza, which is entering its third year.
A meeting of Israeli Prime Minister Benjamin Netanyahu with American influencers supportive of Israel on social media platforms caused a widespread controversy during his visit to the United States to attend the United Nations General Assembly.
According to circulating scenes on social media, Netanyahu met several influencers in the United States, among them Debra Leah, Lizzy Savitsky, Emily Austin, Shay Zabo, Hanna Falkner, The Latinozionist, and Dania Avner.
In response to influencer Debra Leah's question about "how to increase support for Israel", Netanyahu emphasized the importance of social media and influencers in reaching various groups.
Netanyahu pointed out that the weapons used in wars have changed over time, and that it is no longer possible to fight with swords and soldiers as in the past.
He mentioned that the most important current war technologies are "social media platforms," describing the acquisition of platforms like "TikTok", based in China, and the "X" company platform in the US as "the most important purchase."
A public opinion poll in the United States showed that American support for Israel has significantly decreased, while the majority of participants opposed sending additional economic and military aid to Tel Aviv.
The poll was conducted by "The New York Times" in cooperation with Siena College during the period from September 22 to 27, 2025, and covered the attitudes of Americans towards Israel.
According to the results, 51% of participants expressed opposition to sending additional economic or military aid to Israel.
Support for the Palestinians stood at 35% compared to 34% for Israel, after being at 20% and 47% respectively in 2023.
The poll also showed that 68% of participants under the age of 30 oppose any additional aid to Israel.
Furthermore, 58% of those surveyed believe that Israel should stop its "military operations" even if not all hostages are released, in order to prevent further civilian casualties, while 40% believe that Israel deliberately kills civilians in Gaza.
Thus, nearly double the percentage of those who believe that Israel deliberately kills civilians has risen from 22% in 2023 to 40% in 2025
