Khaberni - For many years, China left the global markets at the mercy of free zone trading. Cars were sold without supervision or guarantee, then the consumer was left to suffer in silence, and China’s reputation left to crumble under the pressure of complaints. Today, China is finally taking action by imposing mandatory export licenses, but has it come too late?
In Jordan, the picture is clearer: the government preempted Beijing with a bold step by banning the entry of cars from free zone channels, and imposed adherence to strict global standards such as European WVTA, GCC, and SASO. These decisions were not just about regulating the market, but sent a clear message: the Jordanian consumer comes above all else.
Today, the official dealers are the backbone of the Jordanian market who alone are capable of restoring trust in Chinese cars through reliable after-sales services, and providing full maintenance and spare parts. As for the free zone brokers who thrived on selling “illusions” to the Jordanian consumer, their time is over.
