Khaberni -Apple has revealed the inauguration of its online store in Arabic in Saudi Arabia, a move that aligns with the global tech giant's plans and efforts to open its first actual retail store in the Kingdom, as part of its expansive strategy in the region.
Deirdre O’Brien, Senior Vice President of Retail and Human Resources at Apple, in an exclusive interview with "Middle East", said that this step reflects the company's growing commitment towards the Kingdom and its expanding customer base.
The launch of the online store in Arabic is via the website on the Internet, and through the store app on Apple's smart devices.
Connect with the community
O'Brien added: "We are extremely excited to bring the Apple retail experience to Saudi Arabia. We have been committed for years to our operations in the Kingdom, and our customers here have a great passion. Through this launch, we will enhance our direct connection with the local community across the Kingdom."
She noted that the inauguration of the online store and the anticipated actual store aligns with Apple's broader strategy in the Middle East, as the company already manages a number of stores in the Emirates, and feels a strong demand for its products in the Gulf states.
