Khaberni -As part of its strategic commitment to supporting Jordanian football, CFI, the region's leading online trading provider, hosted the professional championships draw for the 2025–2026 season on Saturday, July 12, 2025, at its headquarters in the capital Amman. This event signifies the practical activation of the recently announced expanded strategic partnership with the Jordan Football Association (JFA), under which CFI has become the main sponsor of the Jordanian Professional League.
This draw is a prominent milestone in the journey of the Jordanian League, now officially named the "CFI Jordanian Professional League," reflecting the shared vision of both parties to elevate the championship’s level and enhance its artistic and public presence both locally and regionally. The event was attended by representatives and officials from both sides, representatives of the participating clubs in the league, as well as a number of local, official, and specialized media.
On this occasion, Samar Nassar, the Secretary-General of the Jordan Football Association, said: "On behalf of His Highness Prince Ali bin Al Hussein, president of the association, I extend our deepest thanks and appreciation to CFI Financial Trading for its firm and continuous commitment to supporting Jordanian football and enhancing its status in the sports achievements record locally and globally." She added; "This qualitative partnership represents a pivotal shift for the Jordanian League, and this step is a tangible translation of the depth of this cooperation between us, embodying a shared commitment that contributes to developing the game and creating a professional sports environment that matches the aspirations of Jordan and its youth."
In turn, Loai Azer, CFI’s Regional CEO for the Middle East and North Africa, expressed his pride in this step taken by the company, stating: "Today, we are part of the heart of Jordanian football, and our partnership with the Jordan Football Association stems from a deep conviction that supporting this sport represents a strategic investment in the nation's youth, and in the values and identity of Jordan that manifest in the stadiums." He continued; "Our choice to host the draw at our company headquarters is a confirmation of our actual presence in the Jordanian sports scene, and our deep belief in our role as a partner in building the future of the game, which carries national constants and great ambitions, in addition to supporting Jordan’s presence on the regional and international sports scene."
CFI had signed a long-term strategic partnership agreement with the Jordan Football Association, which includes sponsoring the professional league, in addition to supporting the national teams and "Al-Nashama" in their local and international journeys, along with a range of championships and activities related to elevating the football scene. This agreement represents one of the most prominent examples of cooperation between the financial and sports sectors in Jordan, aiming to enhance a more stable and sustainable sports system.
CFI Group continues its leadership in the field of electronic trading, based on extensive experience and a broad global reach. It also places its commitment to transparency and professionalism at the core of its operations, prioritizing the empowerment of investors and the support of local economies, to establish its position as a reliable financial partner contributing to building a sustainable investment future in Jordan, the region, and the world.
